The Year of The Brazilian

When I started taking inventory of the last year and thinking about goals I had for 2022, I seriously thought, “I think this year is going to be the year of the Brazilian.” What exactly does that mean??

First, what is a Brazilian Wax?

A Brazilian Wax is a wax of the intimate area and includes bikini (outside of the panty line), the labia and the booty crack. Anything that removes hair from the labia is considered a Brazilian. Sometimes a little bit of hair is left in a rectangle, square or triangle shape at the top.

Second, why do women wax instead of shave?

Shaving is very hard on the skin (and hair) and when the hair grows back, the irritation leads to itching, irritation, and for many, ingrown hairs. Hair removal by waxing can be easier on the skin and reduce ingrowns when following the proper aftercare.

So, most importantly, why is this year the year of the Brazilian?

Well, it’s not necessarily whether your preference is to have hair or to not have hair. (Another debated topic we can discuss for another day.) If you ask most women, the reasons for wanting to get a Brazilian is feeling cleaner/hygienic and … (drumroll please) added confidence. Yes, you walk a little taller as you exit the treatment room. (At least I do!!!)

I’m out to share confidence with women and to do it in a way that you feel comfortable. There may be jokes as we share a little laughter too. I continue to improve techniques and sometimes try a new wax (if you know, you know - haha) always making sure that the service provided is top notch.

If you haven’t tried a Brazilian before, this is the year to do! And if you have, I can’t wait to see you back each month … as the more you wax, the better the results.

Here’s to 2022 and The Year of The Brazilian!

Don’t forget to

Breathe. Let Go. Relax.

Zoey Jolley, LE