David and Goliath - The Little Guy and Amazon

Recently, I read an article in the Idaho State Journal about a local business Element Outfitters. The small city of Pocatello, ID had two retail venues, but recently had to make the difficult decision to close one location. Fortunately, they were able to keep jobs for everyone currently employed there. While the retail stores were doing okay, the online shop is doing amazing.

Element Outfitters is not alone. Many local retailers also feel the pinch of the convenience that Amazon and websites bring. For big retailers, the quantity purchased for multiple locations or for online is enough to get a break on the price from the supplier. Benefits from online purchasing include shopping in your pajamas with Ben & Jerrys, delivery coming straight to your door, and the plethora of colors, options, and features of the desired items. The local owners purchase product up front, display on shelves, and share their first hand knowledge with each client that walks in the door. Benefits from local purchasing include receiving answers of questions by a real person in front of you, having the item immediately, and keeping money local to support families that live in your community.

Have you been guilty of going into a local store, talking to the store employee to glean information on the coveted item, and then driving to the safety of your home, turning on the computer, and clicking purchase? The next time that you are tempted to click that buy button, here's a couple of things to think about when it comes to skin care.

When you purchase products from me

1) I am making sure that the products that we pick are right for you skin and the goals that we have set together.

2) You are able to see, smell, and feel the product before you buy.

3) I continue to go to education across the country to learn more about products and treatments for you. I order frequently so I do not have an overstock of product that 'sits' on my shelf.

4) You are helping support a local family.

When you purchase products online

1) Skin care from GM Collins is never sold on Amazon. Most of the time, products you see from Amazon have been sold from a spa that went under. If a spa closed, it is very likely that the product was sitting on their shelves for years.

2) Efficacy of product cannot be guaranteed. Is it expired, something wrong with it, or been sitting in a hot car in Texas for a couple months? This cleanser, cream, or mask will not be able to do what it claims to do.

3) You are helping support the big retailer.

I would love to help discuss with you your skin concerns and then recommend products that can help you achieve your goals and change your skin. Whether it's anti-aging, clearing your skin, or calming redness, let's get together and make your dreams a reality. When you come see me, you are making my dreams a reality.

Goliath is here to stay. I'll admit that I love Amazon for books and random items. But when it comes to something I ingest or put on my face, I'll stick with my local grocery store and esthetician! David for the win!

Don’t forget to Breathe . Let Go . Relax .

Zoey Jolley, Licensed Esthetician