Breathe. Let Go. Relax.

At Austin Kade in Idaho Falls, one of the many assignments for esthetics school was to create a business plan. I believe that the  students got out of it what they put into it. Some students made colorful full sized posters and multiple page spreadsheets. Others spent 20 minutes, hastily writing on a lined sheet of paper with a pen, tearing it from the spiral bound notebook right before their presentation. I put together a power point presentation with #allthethings. I spent a lot of time thinking about this. But not only this, I spent time dreaming from my heart. Because just going to esthetics school was a dream come true for me (more than 5 years after I wanted to do this career path.) The power point included a floor plan, equipment that I would have, products that would be used, a service menu that included pricing ... and even a name.

When I started to come up with a name for my business, I wanted it to be fun, bright, and relaxing. I immediately thought about my VERY favorite pair of bright green flip flops that I purchased from Fred Meyers in 2004 to match a swim suit. If you have known me, you've known that I LOVE this pair of flip flops (until they finally fell apart in 2018 in the middle of Wal-Mart - haha!) They were something that I've worn all the time, except for Idaho winters. They were comfy, they were a perfect fit, they went with everything (although some would have argued with me!) In my mind, these green flip flops were ESSENTIAL. 

Thus, for a lack of more inspiration, I settled on the business name of Essential Esthetics by Zoey. I feel like the services and benefits that are offered ARE essential. Esthetics of course is all about skincare, waxing, and lashes. I later added on a tag line that I fell in love with as well that was a reminder for me and for my clients. The tag line was Breathe. Let Go. Relax.

Our lives are busy and we are constantly on the go. If you are a woman, you probably not only have a profession and career, you probably also have kids that have their own activities. So you are a taxi driver. But then also a cook, maid, friend, partner, etc, etc etc. So many hats to wear. My tag line was to inspire those that come in to have a brazilian wax or rejuvenating facial (or any other service in between) to not only believe in self care, but also to practice it. Self care is all about taking care of yourself so that you can then take care of others and show up in life more present and in a better way. 

So here is my hope for each and every client! When you walk through the door to the treatment room to Essential Esthetics by Zoey, it's a chance to close out the outside world and set down your every present calendar. Take off your shoes and lie on the treatment table to prepare for your service. And then, in order, you will do this. Pause your talking for a moment. BREATHE in and out. Deep breaths that fill your lungs and soul. As you settle in and let your muscles melt into the pillow top, you will LET GO of the negative thoughts, the to do list you are carrying in your head, and the weight and burdens that you may be carrying in your heart. And finally, as you breathe and let go, you finally are able to really RELAX. One definition of relax is: rest and engage in an enjoyable activity so as to become less tired or anxious. 

Here is just one review from a satisfied client Nikki on Google Reviews. She says: " Zoey is a master of relaxation. I am a busy retailer and mom of three & never have time to relax. Maybe twice a year, I get massages but the facial I experienced from her was hands down the most relaxing and rejuvenating thing I can remember doing. Amazing. I would highly recommend scheduling an appointment today. She will not stay Pocatello/Chubbuck's best kept secret for long." 

Come and stay awhile. Let's help you practice self care. Let's help you achieve your skin care goals. And then don't forget to Breathe. Let Go. Relax. See you next time! Muah!

Zoey Jolley, LE

Why Should I get a Facial?

Most people I come across know exactly what a massage is... and as a by product, they also know if they would like one. My stats? 90% would love regular massages and 10% don't want another person touching them.

When asking about facials, many people don't know exactly what a facial is and why they should get one. And it's really no surprised because facials are done so differently... depending on what products are being used, if you are going to a home party or doing a personalized spa treatment, and where in the world you are receiving your treatment.

So let's start by talking about what a facial is with me. I describe a facial as a nice relaxing service that will also begin to address the concerns that you have with your skin. Before your appointment, you will fill out an intake form that gives me a general idea of what you do with your skin at home, skin goals that you would like to achieve, and general health to name a few. Arriving to your appointment, we will discuss the goals for your treatment. You get dressed down to your comfort level and are tucked in luxurious bedding.

The facial process is beautiful and feels so good on your skin. The main steps on the face are to cleanse, exfoliate, apply a treating mist, facial massage or extractions, mask, and all of the finishing products. I use a healing touch to massage the products into the skin. Combine this with the warm towels, application of lotion to arms and hands, and the deep breathing, you not only get glowing skin, but also the mental benefits of a calm and relaxed mind.

If you have acne, we can work on cleaning out pores and decreasing the inflammation. Those with sensitive or red skin will benefit from soothing and hydrating treatments to calm the face. If you are worried about sun spots, we will start first with great exfoliation to remove layers of dead skin from your face. Wrinkles and fine lines will improve through massage movements and the appropriate products to both hydrate and relax the facial muscles while also lifting, tightening and firming the skin. Each and every skin condition can improve with the help of a skilled Esthetician or skin therapist.

So why should you receive a facial? While there are many benefits, here are my top 3 reasons!

1) Improve the overall look and feel of the skin through exfoliation.

Everyone has dead skin cells on the top layer of their skin. The process of removing the dead skin cells is exfoliation and can be done through "scrubbies", chemicals like lactic acid, or enzymes such as papaya. When you exfoliate properly, you will reveal the layer of fresh new skin. If you ever feel like your skin is "lack luster", exfoliation is one thing you can do to help get that youthful look back!

2) Increase circulation helps all of the skin cells do their job proficiently.

During a facial, products are massaged into the skin which improves healthy circulation. With improved circulation also comes with improved capacity for the skin to do whatever job it has been programmed to do more efficiently. In essence, the cells are getting the right energy to keep going and going and going.

3) Relaxation.

In this day and age of run, run, run, then go, go, go ... and never stop because we are constantly plugged in, the chance to turn it off for 60 to 90 minutes and focus on your breath is priceless. Massage therapists will agree with me in saying that both the body and the mind needs time to heal and be calm. With a facial, you receive those same benefits while improving the look of your skin.

Since you were born with only one face, consider keeping it looking healthy, glowing, and youthful by scheduling time to see your skin therapist. The ideal time to rebook is every 4 to 6 weeks. Your Esthetician will also set you up with amazing options for home care so that you can keep your skin as beautiful between appointments as when you first receive your treatment.

Don't forget to Breathe. Let Go. Relax.

Zoey Jolley, Licensed Esthetician